Extrait de Parfum, Eau de Parfum, Eau de Toilette — for new sellers, these terms often blur together. Here's a clear side-by-side comparison to help you choose the right concentration for your brand.
Quick comparison
| Concentration | Aromatic compounds | Typical wear time | Best for |
|---|---|---|---|
| Eau de Cologne | 2–4% | 2–4 hours | Light, casual, high turnover |
| Eau de Toilette | 5–15% | 4–6 hours | Everyday, accessible price point |
| Eau de Parfum | 15–20% | 6–8 hours | Mid-premium, most common retail choice |
| Extrait de Parfum | 20–30% | 8–12 hours | Premium positioning, gifting, niche |
Why concentration affects your pricing power
Higher concentration doesn't just mean better performance — it directly supports higher retail pricing. Extrait de Parfum commands the highest price per ml across the fragrance market, since customers associate it with luxury and quality.
Which should you choose?
For most new brands targeting a premium or niche positioning, Extrait de Parfum offers the best combination of performance and pricing power. Eau de Parfum remains a safer choice if you're targeting a lower price point or a very broad, mainstream audience.